Creating a Powerful Social Media Strategy for Your Church – Part 2

When you set out to create a social media strategy for your church, it’s easy to think too small. When you use social media personally, to share updates and photos with friends and family, you may not think of all the other ways these social sites can and are used by businesses and yes ministries to expand their reach, increase front-of-mind awareness and yes see more visitors.

With social media, the Church has an amazing opportunity to reach out to people in unprecedented ways – helping to share the Good News not just in our local communities, but all over the world. There’s a huge conversation happening digitally right now, and churches should be right in the middle of it!

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Creating a Powerful Social Media Strategy for Your Church – Part 1

Social media isn’t just a choice for churches anymore, it’s a necessity. The question isn’t whether or not you should be doing it, the question is how well you do it! While it can seem intimidating at first, you don’t have to be an expert to win at social. The key is not to just post on channels randomly, but to make sure your church has a strategy behind posting. As Christians and ministers, it’s important to be where the people are, and the people are overwhelmingly on social media. Social media strategy allows you to reach out to people across multiple channels across multiple touch points and allows churches to talk to multiple audiences at the same time.

Be a digital missionary! Any church, any size can use social media effectively. You can do it!

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