If you have a startup, you’re in a prime position to create the foundation for your brand with the right message to take on your market.
If you have an established company, you can draw from existing customer experience to clarify your message for a radically improved brand strategy and identity.
Every brand strategy begins with a deep dive to uncover key information about your business model and process. Discovery sessions are conducted to gather requirements, brainstorm, gain clarity, and understand the purpose behind what you do. We define what, how, and why so that the strategic direction and identity aligns with business goals and the needs of your customer.
The better you understand and define your customers, the more you can tailor their experience with your brand message and marketing. We outline your general target audience demographic, then develop specific buyer personas that provide more detail about their values, lifestyle, motivations, pain points, and more. These are the exact people you want to be speaking to succinctly with all your brand communication.
Are you addressing your audience in the right way? People seek authentic brands with a clear story supported by an appropriate voice and tone that speaks to them. Every brand has a unique communication style that should be consistently practiced over time. We help define a brand voice for you—a style, point of view, and personality. In addition, we show you how your brand’s tone can change depending on the type of message and the audience being targeted.
In order to stand out, you have to know what you are up against. We conduct a top-level analysis of competitors or benchmark brands in the areas of brand identity, website experience, digital marketing, and more. This important exercise identifies areas of opportunity and key differentiators for positioning your business effectively.
Your business needs concise and impactful brand messaging that captures the essence of your brand, and the value it provides to your consumers. Your overall story should grab attention and elicit an emotional response. We can craft a unique tagline or slogan, mission statement, value propositions, and an overall brand story you can use on your About page (which studies show is one of the most visited pages on a website). All of these brand statements allow you to work from the same playbook when defining strategies and tactics to grow your business.
You have to understand the key stages of your buyer persona’s journey, from gaining awareness of your business to making an initial investment, and beyond. We identify guiding principles, tactics, and calls to action that will support the consumer’s needs at each step of the lifecycle. The mapping of this customer journey helps you define and develop content for each stage of the decision-making process. It ensures that their path leads to sales and retention. All of the above branding services are critical to developing a lasting brand, before even thinking about the next phase: colors, fonts and graphics.
Regardless of the medium or distribution platform, content is still king. But it’s how you craft and promote your content that drives engagement and improves the performance of your brand.
Our online marketing services for branding taps into the values and goals of your brand to generate exceptional results.
We’re seasoned digital marketing professionals who stay on the cutting-edge of online best practices. Our digital branding services list includes
Savvy consumers frequently use social networks to make purchasing decisions—a whopping 74% of them! We determine how to better connect with your community through curated content, original thought, engagement, customer service, and paid advertising. This results in increased brand awareness and traffic to your website.
With over a decade of experience in content creation, we are well versed in researching and writing on various niches, topics, and formats. We provide a wide range of content creation and copywriting services for both B2B and B2C.
We offer the most affordable fixed rates—without sacrificing quality. All our content is 100% original and are guaranteed to pass Copyscape (or it’s free!)
Your customers want to hear more from you than you think! Email campaigns are one of the most successful online branding services for reaching customers. We develop a strategy for building your email list, execute email marketing campaigns, and craft the proper messaging to help leads through the customer journey.
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